Faith discounts, sales tactics that create pressure on customers and other suspicious methods used by the Chinese Faster Mode Shein breaking the law, the European Union said.
The EU has given the company a month to respond to the accusations or to face the money, which will be based on revenues achieved in the countries of the Facts, where the Rule breaches, writes the BBC.
“It is now on Shein to take the necessary steps, respects the regulations and fully harmonize their business with European consumer standards,” said the European Commissioner for Justice Michael McGrath.
From Sheina, they answered: “Our priority is still allowed to enable European consumers safe, reliable and pleasant online shopping experience.”
On Monday, the EU announced that the investigation of its consumer protection bodies revealed a “wide range of practices with which users face in buying on Shein, which are against EU laws.”
We have been applied to them, deceiving data, false product labels, unfounded maintenance claims and hidden contact information.
The cases have also been detected in which price reductions that were not based on real prior prices have been shown and the set of false time limits to make the consumers for a quick purchase.
The EU has requested the EU and ensure that the product and product ratings “are not presented to users in deceive.
“All companies operating with consumers have to play by our rules. Today’s move sends a clear message: We will not hesitate to invite the internet platforms for responsibility, regardless of where they are seated,” McGrath said.
Shein had already confronted criticism for their business practices.
(Vijesti.ba)
