The railway operator entered into a collaboration with Adidas: Three tracks again in Grbavica

The cooperation comes into effect on January 1, 2027, and the information was confirmed via the official website of Željezničar.

“Adidas becomes the official technical sponsor of FK Željezničar and the club’s exclusive partner for all sports equipment, competition kits, training equipment, lifestyle collections, youth facilities, professional staff and other sports infrastructure of the Club. The cooperation will officially come into force on January 1, 2027,” stated Željezničar, adding:

“The partnership between FK Željezničar and Adidas represents one of the most important commercial and strategic steps in the modern history of the Club, and confirms the strategy of strengthening the international recognition of the FK Željezničar brand”.

“Through the global distribution strategy, digital sales channels and international availability of Adidas products, FK Željezničar will be present on international markets, continuing to develop its global identity as well as its commercial potential. At the same time, the new international retail network will strengthen the connection with the Bosnian diaspora and develop a new generation of fans outside the borders of Bosnia and Herzegovina”.

“FK Željezničar and Adidas will in the coming period present official new sets, special collections and additional projects that will mark the beginning of this new era of the club”.

“This partnership carries a special emotional value for all generations of Željezničar fans. Adidas is part of the proudest and most glorious moments in the Club’s history during the golden years of the 1980s, a period that marked the European identity, distinctive style and great sporting successes of FK Željezničar. Today, decades later, the tradition is coming home”.

“From January 1, 2027, the three adidas stripes are once again part of the identity of FK Željezničar, not only as a symbol of the past, but also as a symbol of the new future that the Club wants to build together with its fans, members and generations to come,” stated FK Željezničar.

(Vijesti.ba)