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Samsung in court over Dua Lipa: Contentious marketing campaign

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Samsung in court over Dua Lipa: Contentious marketing campaign
Photo: X

British pop star Dua Lipa has filed a lawsuit against Samsung Electronics in a federal court in California, seeking at least $15 million in damages for alleged unauthorized use of her image for marketing purposes.

According to the lawsuit, Samsung used a trademarked photo titled “Dua Lipa – Backstage at Austin City Limits, 2024” on its retail TV boxes, which the company claims created the impression that the pop star was endorsing their product.

In addition to the violation of copyright and trademark rights, Lipa accuses Samsung of violating the right to publicity, writes Reuters.

Her lawyers attached recordings of posts from social networks, which state that it was her photo on the packaging that encouraged customers to decide to buy the TV.

A Samsung spokesperson declined to comment on the case, citing active litigation, while lawyers for the singer did not immediately respond.

(Vijesti.ba / FENA)



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