After Scottie Scheffler conquered the Open Championship on Sunday, Nike posted a commercial where Scheffler appears with his son Bennett.
The first of two comparative commercials Displays Scheffler and his son On the golf course with the inscription: You already wonwhile the other carries a humorous message: But another major (champion title) never harms.
Priorities Unchanged. Another Major Secured.
The Wins Keep Coming on and Off The Course for Scottie Scheffler pic.twitter.com/s5qovuzevk
– Nike (@nike) July 20, 2025
Just a few days before the great victory, Scheffler caused great public attention when he stated that golf No life is filled He stressed that he is Family in the first placeTransfers Deseret News.
I’m blessed to play golf, but if I ever started to negatively affect the family life or the relationship I have with my wife and son, that would be my last day in professional golf. … It’s a lot more important to me to be a good father than a good golferScheffler said.
Nike shows the courage as we rarely see today.
In the time when many large companies succumbed to the so-called Woke ideology – pushing messages that often put identity and ideological topics in front of universal values such as family, commitment and personal responsibilities – Nike posted a strong and different message by this post.
Unlike advertisements that have often promoted in recent years:
- politicized Topics on gender, race and sexuality,
- Messages that encourage divisions and collective identity in front of an individual character
Nike decided this time for something classic, sincerely and valuable: Father and Son display, family importance messageand celebrating the character of athletes who do not measure their success exclusively through trophies.
In today’s media space, it has become exception.
On a social network x emphasize how it is Nike made an obvious turn compared to postings from 2021. years.
Nike Finally Learned Their Lesson. The Woke Body Positivity Ads Flopped and Guess What
Catering to the mob didn’t stop them from being the first stores Looted During every riot.
Now they’re Pivating Back to Family Values Because Actual Paying Customers Are Better Than Clout … pic.twitter.com/sa3tybuhpm– April Silverman (@CalimAgabarbie) July 21, 2025
(www.jabuka.tv)
