The “Basket of Kindness” action, launched by Mega Discount, already in the first days showed the most important thing – how willing people are to help each other.
In stores all over Bosnia and Herzegovina, baskets of goodies are filled every day thanks to customers who, in addition to their regular shopping, decided to set aside something for those who need help the most.
On the shelves, in the baskets and at the cash registers – the small choices of the customers are transformed into concrete assistance packages.
Photos from the field show the entire journey of goodness – from the moment a customer chooses a product and leaves it in the basket, to the moment full boxes are picked up and prepared for delivery to humanitarian organizations.
It is precisely those moments, recorded in stores and during the collection of donations, that best testify to the strength of this initiative.
No big words – only concrete actions.
Customers started a chain of goodness
What makes this action special is the fact that its strength is carried by people.
The customers of Mega Discount are the ones who decided that their purchase should be more than a purchase – to become a help.
Mega Discount is here to support, organize and further strengthen this good intention, but it is the customers who started this chain of goodness.
From one item of food to a full basket – every gesture has its own value.
And when all those small gestures add up, something much bigger is created.
The action “Basket of Kindness” continues, and every new day brings new donations, new people and new reasons to believe that kindness still lives among us.
Yimor emphasizes that the customers of Mega Diskont are the heart of this campaign and thanks them for showing with their gestures how little is needed to do great good.
