From a family shop to one of the most influential design brands in Europe, Seletti has redefined the boundaries between art, functionality and everyday life.
His objects do not strive for perfection — they celebrate emotion.
In cooperation with the IQOS brand, that philosophy took a new form: the limited IQOS ILUMA ix Seletti collection arrived in Bosnia and Herzegovina, bringing a combination of art, technology and everyday eccentricity.
Black and gold contrasts, smooth metal surfaces and clean lines make for a design that doesn’t demand attention — it already has it.
The collection includes two device variants: IQOS ILUMA i PRIME and IQOS ILUMA i, with additional equipment that follows the same aesthetics. But what is seen at first glance is only the beginning.
At the event at the Museum of Optical Illusions in Sarajevo, with carefully directed light, music and art installations, the collection was presented as a manifesto — not only of style, but also of a change in perspective.
The message “More than the first impression” was not just a slogan, but an experience that unfolds layer by layer.
Gold details on a black background are not there to shine — but to provoke the question: “Did I really see everything?” Because real luxury is not in the obvious, but in what is revealed after the first impression.
*IQOS is not a risk-free product and contains addictive nicotine. For adults only.
(Promo)
