This made the Danes only the second national team in history, after France, which is the current world, European and Olympic champion at the same time. In a country where handball is the national sport, such success was accompanied by unreal numbers in front of small screens.
The final of the European Championship on TV 2 was watched by more than two million viewers (there are slightly less than 6 million Danes in total), while the average of the entire game was 1.77 million. It was the highlight of the championship, which recorded extremely high viewership throughout the tournament.
‘In every possible way we met expectations,’ said TV 2 editor-in-chief John Jäger.
According to him, the huge interest stems not only from the results, but also from the attitude of the national team towards the public.
‘We know that the national team wins and is extremely successful, but they are also open, they give a lot of themselves. That’s why more than half a million people followed the announcements and analyzes of the matches,’ Jäger pointed out.
The numbers after the final were particularly impressive. As many as 1.3 million people watched the studio show, which, according to Jäger, is almost unheard of for such a format. An additional 500,000 spectators attended the reception of the national team in Hernin’s town hall, while a day later, hours after winning the gold, between 300 and 400,000 people continued to watch the handball content, writes Tportal.hr.
Interestingly, the matches of the European Championship without the Danish national team also recorded high viewership, which further confirms how deeply rooted handball is in Danish society.
(Vijesti.ba)
