However, instead of focusing on the fights, the company entered a new market, which caused an avalanche of negative comments.
The latest business venture is a ready meal delivery service.
During the week leading up to the “UFC 323” event in Las Vegas, the promotion introduced “UFC Ignite,” described as “the first meal program that brings championship-level nutrition directly to your door.”
The announcement highlights how the meals are designed in collaboration with the UFC’s performance institute and top chefs.
Reactions on social networks were swift and mostly extremely negative. While some comments were humorous, most expressed disappointment and misunderstanding.
The move comes as the UFC announces major changes for 2026, including the first event on the Paramount+ platform, “UFC 324,” headlined by Paddy Pimblett and Justin Gaethje.
However, not all promotion moves have been well received, and the new business model is causing concern.
(Vijesti.ba)
