According to the latest data of the World Gold Council, global gold demand in the first quarter of 2025. It has reached 1,206 tons, which is 1% growth compared to the same period last year.
In that period, the price of gold increased by as much as 38%, and in 2024. years proved to be the most successful year to grow gold prices at 21. centuries. This sudden jump price is the result of significant changes in the global level, both in the behavior of investors and in central banking strategies.
When we are talking about individual investors – which most often buy gold levers and gold coins, but also the ETF-based gold – we see that the demand for investment gold increased by as much as 170% in the last year, banker me. The largest contribution to this growing comes from Europe and Asia. After the Europeans, during the previous year, they focused more on the sale of gold due to political and economic uncertainties, especially associated with the US Trade War, now witness the change in investment behavior.
At the same time, global investors again rotate investment in gold via the ETFs. These instruments enable the purchase of gold without its physical possession – the so-called “Paper gold”, where the investor has a document confirming that he owns a certain amount of gold. The assets of these funds increased by 333% in the past year, and the most significant investments come from North America (primarily USA) and Asia.
In Asia, China leads as the largest market for golden ETFs, and Chinese funds make up 80% of the total Asian ETFs in this category.
However, even with this growth, ETFs are based on gold consist only 8% of the total assets of all global ETFs. For comparison, during 2010-2011. and 2015, when the price of gold has reached a record nearly $ 2,000 per ounce, golden ETFs accounted for over 11% of ETF’s total assets around the world.
The data show that interest in greater gold products is more pronounced than for less. The main reason is lower margins on larger products – due to fixed production costs, they occupy a lower percentage of the total price of larger gold units (eg over 20 grams) compared to those of one gram.
