China is a three-day business fair of tourism focused on the Chinese tourist industry, which provides the platform to global tourist bidders for connecting to these largest emitting market for international tourism and travel. This B2B Tourism Fair enables numerous business opportunities through pre-scheduled meetings, different networking sessions and content conference programs. The fair brings together over 600 exhibitors from more than 80 countries around the world, and more than 15,000 business visitors, including over 1,000 selected customers and about 250 media representatives.
In the period from January to April 2025. years, tourists from China accounted for one of the three most important emitting markets for Sarajevo Canton, achieving 82.5% more arrivals and as many as 101.8% more over the same period last year. Special interest stings for natural beauties, cultural and historical attractions and specific tourist attractions related to the film “Valter defends Sarajevo”, which enjoys the cult status in China. As an additional motive for visiting, the Chinese point out the prestigious recognition of the National Geographic Travel Magazine according to which Sarajevo is selected as “Best of the World 2025” – the most desirable destination to visit this year.
With the performance of ITB China, we aim to further improve cooperation with Chinese tour operators, agencies and media, in order to position the Sarajevo Canton of Sarajevo as an attractive and authentic destination for Chinese passengers. Sarajevo offers a blend of east and west, rich history, natural beauty and warm welcome – and Chinese guests recognize more and more.
(Vijesti.ba)
