About 40 volunteers of the Philip Morris company in Bosnia and Herzegovina answered the call and participated in the action of removing waste, dry and diseased branches in the Great Park on Ilidža, contributing to a neater and cleaner space for all citizens.
“Through this initiative, we wanted to make a concrete contribution to the preservation of the local community and additionally raise awareness of the importance of shared responsibility towards the environment. With the engagement of our employees, we successfully implemented the action of cleaning the Great Park in Ilidža, showing that even small but consistent steps can have a visible and positive impact,” said Adin Jusić, manager of the category of smokeless products for Bosnia and Herzegovina at Philip Morris International (PMI).
Such actions are part of the company’s broader engagement, within which the company has already implemented tree planting projects in urban areas. In addition to Sarajevo, the company plans similar initiatives in other cities throughout Bosnia and Herzegovina, with the aim of spreading positive influence and involving as many local communities as possible.
“This initiative is part of our broader commitment to a sustainable future and business. In addition to investing in products that are a better alternative to cigarettes, we are additionally involved in environmental protection projects and the development of circular solutions. We are aware that, both in Bosnia and Herzegovina and in the region, there is significant room for improving the waste management system and the development of the circular economy. Our company wants to, through the transfer of good practices and concrete projects, contribute to the faster establishment of sustainable solutions and encourage wider cooperation of all relevant actors,” he added. Jusic.
In the past two years, PMI BH launched a program that the company implements worldwide with a focus on responsible product management after use.
The program was initially aimed at collecting used tobacco cartridges, and during the previous year it was additionally extended to IQOS devices. Thanks to these activities, the collected devices in Bosnia and Herzegovina were sent for recycling, and since the launch of the program, over 23 tons of used tobacco cartridges have also been collected.
Initiatives like these show that change starts with small, concrete steps – but with consistency and joint engagement can have a long-term positive impact.
(Vijesti.ba)
