It’s no secret that Facebook makes money that we mere mortals can only dream of.
However, it is worth asking where “Facebook” gets so much money from, apart from the advertisements it charges.
The answer may be a little scary: our personal information. In other words, what we give for free they get millions for. Namely, in the world of social networks, users are literally money machines, even when they don’t buy anything. The reason for this is that social networks are an extremely important and extensive tool for marketing research.
Every time you click “like”, “share”, join a fan page or even add a new friend, you are creating a new package of statistics that big corporations will offer huge money to acquire.
Here is the exact value of your profile
– Your presence alone is worth about $81
– Each friend on your profile is worth about $0.62
– Each of your “likes” is worth about $0.03
On average, each profile is worth $1,800, and a serious business group or page is worth $3.1 million.
Looking at and tracking Facebook’s growth over the past three years, it is estimated that they have collected 2.11 billion pieces of information that they can sell. In this way, Facebook earns about 1.2 million dollars a day from the free labor of its users, creating what the “Wall Street Journal” calls “the largest unpaid labor force in the history of mankind.”
