Volatility in gold prices has not deterred Indian buyers, and buyers are increasingly treating price corrections as opportunities to enter the market, similar to equity investors, Titan CEO Ajo Chawla said.
Many consumers who previously put off buying, indecisive because of rising prices, have now changed their strategy, choosing to buy during downturns instead of waiting indefinitely, he said.
“People got burned by indecision, so now they use every correction to enter the market, like they do in the stock market,” Chawla told PTI.
He acknowledged that volatility continues to mark gold trade, but demand remains resilient. “Buyers will try to participate. Those who missed out will try to get in,” Ajoj said, underscoring the strong sentiment surrounding the precious metal.
Titan’s jewelery division, which includes flagship brand Tanishq, benefited from this trend, supported by product innovation and festive demand in December, Business-standard said.
